Today’s guest is one that I had the privilege of working alongside during my time at HP. Luca Di Fiore, Head of Products at Xtreme Performance Gear, joins us here at the Consumer Electronics Show (CES) 2020, to discuss some game-changing innovation efforts. On this week’s show, we will discuss gaming tech innovation and the latest at Xtreme Performance Gear (XPG).
During my time at HP, I worked alongside Luca in the Innovation Program Office. Luca leads the effort for the carbon fiber laptop known as the Voodoo Envy. He went on to work for Razer, leading the VR efforts over there. Luca says after working on some award-winning products at Razer, he moved on to a new venture known as XPG by ADATA, a memory company. XPG had an exciting plan to push into gaming.
Given an innovation budget, Luca has the freedom to innovate. Why would a memory company want to get into gaming? Luca says it’s more evident than it looks. The connection is very simple. Memory is the one part that you can really push through the next level with gaming. XPG was able to assemble a team of people passionate about gaming tech innovation from different companies such as Razer, HyperX, Corsair, etc. How big is the group? Luca says he has three teams working in product management, marketing, and RND, totaling almost thirty people. In less than eleven months, we’ve managed to launch short of twenty products with a relatively low budget. Luca says most of his team is in Taipei, Taiwan, a hub of competitive gaming.
With XPG, you guys have made a ton of announcements recently. Can you give us the rundown? Luca says the big announcements here at CES are called “Invasion has Begun” and the fact that XPG entered into systems. There aren’t many gaming companies that can do accessories, peripherals, and systems at the same time, so this is big for us.
On top of that, we announced a new gaming laptop and a partnership with intel. We also partnered with a U.S startup called Pixeldisplay to create one of the most innovative gaming tech monitors in the market. We looked at how much time tech enthusiasts spend on their monitor and wanted to find a way to preserve their eyesight. We’ve implemented Pixeldisplay’s technology, which offers a better quality of the image that doesn’t filter out the blue color, but just the harmful blue LED properties. How big is this display? Luca says it’s the same size as any other display with the difference that it does not ship with a stand.
On the peripheral side, we have brought in our innovation spearhead called XPG Headshot. In developing this product, we asked the question of how to create an ultra-lightweight mouse. We used 3D printing to create a nicely structured mouse built into one place.
Typically, with mice today, there is a universal set of hand sizes, such as small, medium, and large. With 3D printing, do you customize the mice at XPG? We built this AI application to help in the customization of the mouse. An AI algorithm is used to take a picture of your hand and modify it based on the specific dimension. We let you choose your grip style and personalize the mouse specifically for your needs. Scalability isn’t a problem because our gaming tech innovation allows us to build anywhere in the world with these 3D printers.
What are some other announcements from XPG? We are sponsoring an ESL tournament in Bangkok, Thailand, and we brought a 24-karat gold keyboard, worth $10,000 as the prize. We also have a laptop collaboration with Intel. It is a gaming laptop with a 15″ display and is available to ship in Taiwan and Latin America, acting almost like a field trial for the future U.S market.
Idea to Product
Many listeners of the show have ideas. They’ve come up with but no expertise on how to turn them into a product. What advice would you give to an entrepreneur with a fresh idea? Luca says the first rule of thumb is to do great prototypes and make them as functional as possible. For example, my monitors had a prototype that could turn around in a month’s time frame. We have a lot of prototyping housing in Asia, specifically Taiwan, due to the cost-effectiveness of the area. The area also has a lot of companies that help with startups. Having a prototype will get you started in creating your gaming tech innovation products or any other product types.
About our Guest: Luca Di Fiore
Luca Di Fiore is the Head of Products at Xtreme Performance Gear (XPG) at ADATA. Luca is a bleeding-edge technologist with an international mindset and years of experience innovating and solving problems within the ICT industry, looking to make a difference in people’s lives through new human-machine paradigms. His previous experience includes Director of R&D at Razer, and Senior R&D Manager, CTO Office-Innovation Programs at Hewlett-Packard.
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To learn more about gaming tech innovation and the latest at XPG, listen to this week’s show: Bringing the Game to Gaming Tech Innovation #CES2020.