How To ...

The Innovators Network produces content (audio, video and written) sharing its expertise in going from raw idea to creating high-impact breakthrough innovations. This content is made available free of charge. If you are looking for information on a specific topic, use the search function in the upper right of the page. 

BeyondTheObvious.com
philmckinney

The Zero-Tolerance Consumer

What is surprisingly inconvenient about my product? The designers and engineers who work at HP face many challenges in getting their ideas signed off on.

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Education and Change

About a year ago I got a call inviting me to participate in a meeting with the Department of Education because they were actively looking

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BeyondTheObvious.com
philmckinney

The Battle for Customers

Odds are that you and your competitors are actually competing in two distinct ways. The obvious battle is the one to win customers from each

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BeyondTheObvious.com
philmckinney

Free Shipping!

The other day my daughter Rachel ordered some shoes from Zappos. She’s used them a few times in the past, and the next morning she

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BeyondTheObvious.com
philmckinney

Brainstorming Quality Ideas

I’ve given you my system for using the Killer Questions to generate the quality ideas that lead to great innovations. Now comes your challenge: getting

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PhilMcKinney.com
philmckinney

Avoiding The Habit Trap

When I was growing up, one time my grandmother baked a fantastic German Chocolate cake. I can see it now — that moist chocolate cake

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BeyondTheObvious.com
philmckinney

Is The Project Worth Pursuing?

What are the criteria to select research and development projects? What are your criteria for deciding that an idea is worth pursuing? We all have

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