Special guest Liz Hyman, President and CEO of the XR Association, joins Tim and Barton in today’s episode. The XR Association promotes the dynamic growth of the XR industry, including VR, AR, MR, and future immersive technology. Tune in to hear the challenges and the growing synergy between the XR tech industry and US government leaders.
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Tim Bajarin is recognized as one of the leading industry consultants, analysts, and futurists, covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry.
Mr. Bajarin is known as a concise, futuristic analyst, credited with predicting the desktop publishing revolution three years before it hit the market, and identifying multimedia as a major trend in written reports as early as 1986. His writing and analysis have been at the forefront of the digital revolution and he is considered one of the leading experts in the field of technology adoption cycles. He has also spoken at many business school programs about marketing to consumers. His columns currently appear in Forbes and Fast Company.
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Barton is committed to help sales, marketing and customer service executives do business in the Metaverse. His Metaverse Resource Center, founded with Silicon Valley guru Tim Bajarin, contains 175+ case studies of companies doing business in the Metaverse, along with dozens of articles and videos.
Barton is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer strategies in the areas of sales, marketing, and customer service. His extensive work in these areas led him to his selection as one of the first three inductees in the CRM Hall of Fame (2003) and is detailed in his three best seller business books, countless articles, and hundreds of keynote speeches. His latest book, The Definitive Guide to Social CRM, is hailed as “the roadmap for success at the intersection of social media and CRM.” Barton’s clients include Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness and many more.
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