Tim and Barton explore the fashion industry’s adaptation of XR technologies, which impact the retail experience, sales personnel training, and even the design process. Barton examines the design houses of Louis Vuitton, Prada, Nike, H&M, and others as these cutting-edge technologies help evolve design, manufacturing, and retail. The fashion industry represents a $2.5 trillion global market, from luxury to mass market, affecting every consumer.
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Tim Bajarin is recognized as one of the leading industry consultants, analysts, and futurists, covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry.
Mr. Bajarin is known as a concise, futuristic analyst, credited with predicting the desktop publishing revolution three years before it hit the market, and identifying multimedia as a major trend in written reports as early as 1986. His writing and analysis have been at the forefront of the digital revolution and he is considered one of the leading experts in the field of technology adoption cycles. He has also spoken at many business school programs about marketing to consumers. His columns currently appear in Forbes and Fast Company.
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Barton is committed to help sales, marketing and customer service executives do business in the Metaverse. His Metaverse Resource Center, founded with Silicon Valley guru Tim Bajarin, contains 175+ case studies of companies doing business in the Metaverse, along with dozens of articles and videos.
Barton is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer strategies in the areas of sales, marketing, and customer service. His extensive work in these areas led him to his selection as one of the first three inductees in the CRM Hall of Fame (2003) and is detailed in his three best seller business books, countless articles, and hundreds of keynote speeches. His latest book, The Definitive Guide to Social CRM, is hailed as “the roadmap for success at the intersection of social media and CRM.” Barton’s clients include Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness and many more.
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