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The 90-Second Rule To Decision-Making

Ever wondered why simple decisions feel like defusing a bomb? In this week’s episode, we unpack the 90-Second Rule – a game-changing approach to conquering decision paralysis that’s transforming how top performers work.

Did you know you lose an average of 37 minutes overthinking each important decision? Multiply that by dozens of decisions per day, and you’re wasting weeks of your life each year to mental paralysis. But what if you could make better decisions in just 90 seconds?

We dive deep into the neuroscience of decision-making, revealing why your brain treats choosing lunch like it’s choosing a career path. You’ll discover the surprising link between decision fatigue and poor choices, and learn a counter-intuitive technique used by successful leaders to make faster, better decisions.

Plus, we’ll show you exactly how to implement this system in your daily life, with real examples from work, creative projects, and personal situations.

Ready to transform your decision-making? Our member community gets access to the complete decision-making toolkit, including:

  • Monthly Q&A sessions

  • Decision-making templates

  • Priority topic requests

  • Behind-the-scenes content

Support the creation of more science-backed productivity content by joining us on Patreon at https://www.patreon.com/philmckinney. Your membership helps us continue bringing you strategies that actually work.

Listen now to stop overthinking and start doing.

To learn more about the 90-second rule, listen to this week’s show: The 90-Second Rule.

Author

  • Phil McKinney headshot

    Phil McKinney is an innovator, thinker, creator, author, and speaker. He is the former CTO of HP who has built teams that have innovated award-winning technologies and products currently used by half-billion people worldwide. Fast Company and Businessweek named these teams as being among the “50 Most Innovative”. As host of the award-winning podcast, Killer Innovations, he shares his insights on creativity and innovation to help listeners develop their ideas into actionable plans for success. Launched in 2005, the podcast is the longest continuously produced podcast in history. In 2011, Phil authored Beyond The Obvious – a book on innovation and creativity. The book is available in hardcover, digital, and audio. Media recognition includes Vanity Fair as “The Innovation Guru”, MSNBC and Fox Business as “The Gadget Guy” and San Jose Mercury News as the “Chief Seer”.

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