Less than a year after its introduction, Apple’s Vision Pro is making its impact on diverse enterprises as developers find innovative ways to utilize its features. Tim and Barton discuss the advances SAP, Microsoft and Zoom have made in allowing users to take advantage of spatial computing. Porsche has adopted Vision Pro features for both design and manufacturing, as well as implementing a consumer behind-the-driver view of their race cars. Love golf? Be on the “virtual” greens with professional golfers in PGA’s adaptation of entertainment/sports using Vision Pro. VR and AR are making sifts in how business and entertainment get done.
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Barton is committed to help sales, marketing and customer service executives do business in the Metaverse. His Metaverse Resource Center, founded with Silicon Valley guru Tim Bajarin, contains 175+ case studies of companies doing business in the Metaverse, along with dozens of articles and videos.
Barton is founder and President of ISM Inc., where, since 1985, he has designed and implemented customer strategies in the areas of sales, marketing, and customer service. His extensive work in these areas led him to his selection as one of the first three inductees in the CRM Hall of Fame (2003) and is detailed in his three best seller business books, countless articles, and hundreds of keynote speeches. His latest book, The Definitive Guide to Social CRM, is hailed as “the roadmap for success at the intersection of social media and CRM.” Barton’s clients include Chase Bank, ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Nike, Schlumberger, T. Rowe Price, U.S. Department of Defense, Zumba Fitness and many more.
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Tim Bajarin is recognized as one of the leading industry consultants, analysts, and futurists, covering the field of personal computers and consumer technology. Mr. Bajarin has been with Creative Strategies since 1981 and has served as a consultant to most of the leading hardware and software vendors in the industry.
Mr. Bajarin is known as a concise, futuristic analyst, credited with predicting the desktop publishing revolution three years before it hit the market, and identifying multimedia as a major trend in written reports as early as 1986. His writing and analysis have been at the forefront of the digital revolution and he is considered one of the leading experts in the field of technology adoption cycles. He has also spoken at many business school programs about marketing to consumers. His columns currently appear in Forbes and Fast Company.
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