2020 and 2021 Tech Industry Retail Trends

Caroline is the President and Principal Analyst at Creative Strategies.

Carolina has over 15 years of experience in the consumer technology industry, most recently at Creative Strategies, where since 2016, she has been focusing on a broad range of consumer technologies and services, including those that profoundly impact user behavior in an enterprise context. Her passion for user engagement and user experience drove her to increasingly spend time analyzing the future of work and employee engagement, especially as it relates to collaboration and workflows.

In 2019, Carolina founded The Heart of Tech. Her newest endeavor aims to help technology providers with their corporate social responsibility efforts. Two areas are particularly dear to her because of the impact on society: education and diversity and inclusion.

Between 2013 and 2016, Carolina was Chief of Research at Kantar Worldpanel ComTech, where she drove thought leadership research by marrying her deep understanding of global market dynamics with the wealth of data coming from ComTech’s longitudinal studies on smartphones and tablets. Her mission was to deliver strategic insights to C-level executives in the areas of product planning, product marketing, go to market and customer retention and acquisition.

Prior to her ComTech role, Carolina spent 14 years at Gartner, most recently as their Consumer Devices Research VP and Agenda Manager. In this role, she led the forecast and market share teams on smartphones, tablets and PCs. She spent most of her time advising clients from investment firms, to technology providers, to traditional enterprise clients.

Carolina is a regular contributor to Forbes, Fast Company and Italian daily La Stampa. She is often quoted as an industry expert and commentator in publications such as The Financial Times, Bloomberg, The New York Times and the Wall Street Journal. She regularly appears on BBC, Bloomberg TV, NBC News and others.